Catholic television channel launches new mobile app

‘TV Maria Philippines’ was launched in an attempt to extend the reach of Catholic evangelization to different media platforms to spread the Good News.

Philippines
Apr 09 2014, 3:45 PM
Catholic television channel launches new mobile app

Catholic television station TV Maria expanded its presence into cyberspace by launching a mobile application. The free application that caters to the spiritual needs of the faithful can be downloaded using IOS or Google Play.

The application, dubbed ‘TV Maria Philippines’, was launched in an attempt to extend the reach of Catholic evangelization to different media platforms, maximizing new technology for the purposes of spreading the Good News.

“This is an important development because at present, TV Maria is only available in cable television. But through the (advent of new) technology, we are able to bring our presence to mobile devices. This allows us to move with the pace of modern technology,” said Sharon Joy Isla, TV Maria supervisor and production coordinator.

TV Maria Philippines features video streaming of TV Maria programmes, updates on the its daily programming schedule, sharing of prayer intentions, access to different Catholic content and libraries through congregation websites, and the latest updates on church news and events.

“The Roman Catholic Church recognizes the importance of keeping up with the times to reach out to a greater number of people. TV Maria is its means to cater to a Filipino audience who are hungry for God’s Word through television, as well as through various alternatives such as the Internet and the cell phone,” the application’s description in Google Play read.

Isla added, the newly launched application will increase TV Maria’s presence and visibility in the online world. She noted that TV Maria’s increased presence will also help in deepening the faith of Catholic individuals.

“If we will only rely on TV Maria’s availability in cable stations, it will have a very limited reach. Through this development, our goal to extend TV Maria’s reach to a nationwide level becomes more realistic,” she added.

According to Isla, the app will also encourage interactions among users through the sending of prayer intentions and receiving of prayer grants, which reassures people that a religious group is praying for the intention.

“The TV Maria application is not only meant for interaction. With its use, you will get to know our programming schedule, receive daily gospel reflection, as well as mass and prayer intentions,” she said.

Source: CBCP News

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